New Gear for a New Generation.
The sport of fishing has just been invaded by a new breed of anglers. The N Gage Nation has raised its flag!

What it is
N Gage Outfitters is a bold, complete fishing adventure product line from South Bend. N Gage products combine edgy street design with tried-and-true function and are packaged with a keen eye on sustainability. N Gage style is urban old school cool. This is not your Dad’s heirloom rod and tackle.

Why We Do It
N Gage is designed to grab today’s young, savvy buyer – a group that identifies with extreme sports, video games and social networking. A group with little market representation until now. A new breed of anglers calls for new gear. The N Gage Outfitters product line from South Bend answers that call with innovation and style.

Who We Did it For
The newest generation of anglers has been tagged GENERATION-Y by marketers. GEN-Yers are 8 – 21 years old. They account for $172 Billion dollars in annual purchases*. That’s a nation of buying power worth knowing. They are independent, confident, and out there. They are the N Gage Nation®. They are the new breed and they demand their own products and identity.

*Source: 2008 Harris Interactive